Perform an internet search for a current health care organization of your choice (preferably publicly traded for-profit organizations because these organizations must report all financial data and make it available to the public). In your search, select and evaluate the report of the financial information from the past 4 quarters or more. Complete the following for this assignment:
• Predict the effect of changes in all financial metrics to changes in a proposed strategic plan in your chosen organization for the following 3 scenarios:
o Payer mix changes from 50% Medicare and 5% Medicaid patients to 70% Medicare and 10% Medicaid patients in 1 year.
o Professional turnover goes from 5% annually to 10% annually.
o Demand for services increases 20% in 1 year
• Search course materials including your text and the Internet for assistance in completing applicable financial calculations for this assignment.
• Using the statements that you located, provide a financial plan that will do the following:
o Create projected financial statements to analyze effects of alternate operating assumptions on the firm’s financial condition
o Determine the projected financial requirements that will be needed to support each of the 3 sets of alternate operating instructions
o Forecast the financial sources that might be needed to support your alternative assumptions
o Assess the projected results using a financial condition analysis to the forecasted data
• Provide appropriate spreadsheets such as Projected Income Statement and Projected Balance Sheets to validate your projected assumptions.
• Consider the effect of the following factors to justify the changes that may be needed to the strategic plan as a result of your analysis:
o Validity of data in the decision-making process
o Revenue growth rate
o Capacity
o Rate of turnover

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Assessment 6
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Q. 1 How did modern mass media become such an important influence on human behavior and health behavior? What are some of the core purposes of a typical communication campaign?

This unit provided the 10-step approach of putting a communication campaign together. Step 6 involves selecting the appropriate communication channels. Why would selecting the right channel or channels be so important? What would be some of the examples of those channels if you were trying to put a communication campaign together that was designed to increase awareness for young people about the need for physical exercise and better eating habits to address the problem of obesity?

Q. 2

What are some of the key components in the overall ecology of global health? Are these different from the ecological context for domestic health? If so, how? Please explain and provide supporting examples.

Q. 3

Does mobile technology and social media change the way communications theory can be applied? Or do these developments change the theory itself?

Q. 4

Imagine you are in charge of putting an anti-smoking communication campaign together (geared towards young adults) in your local community. Correctly identifying your target audience would be an important step. Who would be your target audience or audiences in this example? Are there any groups or sub-groups? Also, would you need to segment your audience in any way? Please address each of these questions and explain the overall importance of correctly identifying your target audience as part of your intended communication campaign.

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