Choose one of these two discussion prompts: A.Locate an ad that seeks to influence the acquisition of a healthcare offering or service. Identify the specific consumer decision-making unit that might be affected by this ad. How do you think this ad will affect the consumer’s behavior? B.You have just inherited $1 million. After paying all your outstanding student loans, you decide to start a healthcare enterprise.

What business are you in? Is it for-profit or non-profit? What segments would you choose to serve? Briefly describe the steps you would take to divide the broad market into your selected segments. Will you use a concentrated or differentiated targeting strategy? Refer to Table 6-1 in this chapter; identify the key segmentation variables that you would use, and explain why. ************************************************************************************************************************************* ALL FORUMS Initial Response: Initial responses should be no less than 200 words in length not including your reference(s) and supported by at least two references (aside from the textbook).

Initial responses are due no later than 11:55 p.m. ET on Wednesday, Day 3 of each week. This allows time for other students to respond to your initial response. Please be aware that just “cutting and pasting” sections of articles (in lieu of writing an original initial post) is not acceptable and will negatively impact your grade. Peer Responses: Students are required to respond to at least two (2) other student’s initial postings (and the instructor) with significant comments that have substance. Peer responses are due no later than 11:55 p.m. ET on Sunday, Day 7 of each week. All peer responses must be substantial and significant and should be no less than 100 words in length not including your reference(s) and supported by at least one reference (aside from the textbook). If possible, one of the responses to another’s work should be from an opposing viewpoint.

Your response to your peers work should be engaging and informative with good substance (just stating “I agree…” is not acceptable). Your responses should contribute in a meaningful way to helping advance our knowledge of the topics the class explores. Your responses to another’s work should be posted as a sub-thread to the student’s original posting of whom you are commenting. For all Forum activity, students are encouraged to use the APUS Online Library to search for references that help support their argument (in addition to textbook material). All posts should contribute and advance the class knowledge of the course themes. The Forum provides an opportunity for everyone to analyze work from many different perspectives.

Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"