Discuss the importance and meaning of horizontal analysis.

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Discuss the importance and meaning of horizontal analysis.

5 page paper discussing the financial health of a public company with the ultimate goal of making a recommendation to other investors. Paper should consists of the following sections:introduction company overview horizontal analysis ratio analysis final recommendation and conclustion Company overview: Provide a brief overview of the company (one to two paragraphs). What industry is the company in? What are the main products and services? Who are its competitors? Horizontal analysis of Income statement and balance sheet: Prepare a 3 year horizontal analysis of the income statement and balance sheet of the company.Discuss the importance and meaning of horizontal analysis. Discuss both the positive and negative trends in the company. Ratio analysis: calculate the current ratio quick ratio cash to current liablities ratio over a two year period Discuss and interpret the ratios you calculated. Discuss potential liquidity issues based on your calculations of the current and quick ratios. Are there factors that could be erroneously influencing the results of the ratios? Discuss liquidity issues of competitive companies within the same industry. Recommendation: Based on your analysis would you recommend an individual invest in this company? What strengths do you see?What risk do you see? It is perfectly acceptable to state that you would recommend avoiding this company as long as you provide support for your position.

 
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